In the famous Disneyfied fairytale, Cinderella lost a glass slipper on the stairs while running away from the dance of the prince, because her carriage would be turned into a pumpkin again, and the beautiful horses back into mice (or rats, I can’t remember) at the strike of 12 (midnight). In this ad, she loses two slippers because she’s running off to the boot-sales of Buttero, to take unrestrained pleasure in the all new women’s collection. Nice image. Good story.
Agency: JWT, Paris, France
Copywriter: Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Photographer: Riccardo Bagnoli
Retoucher: Claudio Luparelli
Via SeaSpace
Indrayana Tirtayasa
August 23, 2006 at 2:14 am
Ge… I didn’t notice the carriage.
I was looking at the two slippers and thought that Cinderella left by the carriage so she had to release both, and ran home (or to boot-sales of Buttero).
albeenah
August 24, 2006 at 1:32 pm
you sure read a lot into it…now that u shed light on its real story I like the print so much more..dunno though if it’s that clear to all. unless there is there a tag line or smthin to explain it
Coolz0r
August 24, 2006 at 1:37 pm
Well, that’s the power of imagination :) By the way, thanks for adding me to your blogroll :)
albeenah
August 24, 2006 at 2:04 pm
no sweat…urs is by far the most interesting blog on advertising I have on my roll ;) Congrats! Proud to be reader!