Cool Marketing Thoughts

It’s been a bit longer than a year since I first wrote about a promotional stunt for a car brand where they’ve cut an entire model of out ice. Well, about one later they’ve done it again. Different brand though, and still pretty impressive to see. To celebrate the success of the Ford Focus – the UK’s most popular car – Roelant de Waard, the chairman and managing director of Ford Britain, revealed a life-size six-and-a-half-ton ice-sculpture of the new Ford Focus Coupé-Cabriolet last month at a fair in the UK.

The creation took about 160 hours of work, but the team of sculptors had to work in a giant freezer where temperatures where as low as minus 10°C (-50°F), so the shifts could be 40 minutes at max. It took two weeks to create it in total. The sculpture is made of 120 separate pieces of crafted ice, was dismantled and then reconstructed on the Ford stand and weighs about 6.5 tons. Cool. (source)

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