Hard To Be Original

31 Jul 2006

Hmm. JoeLaPompe has a point. And it’s a good one. It’s hard to come up with new ideas, sometimes. But I think it’s possible. You can’t tell nobody at Saatchi & Saatchi Poland knew about this. I mean, the first thing I do when I came up with an idea, is to go check if it’s been done before or not. And if it’s been done already, how much does mine look like it. Is it enough to be different? Are they too much alike? If so, rethink the concept. Especially when it’s in the same sector. There no shame in ‘adopting’ an idea or concept, as long as your own touch is clearly visible and the ad as a whole is not in the same line as the original. If you see these, and then note that the previous ads (from 1997 and 2002) are both finalists at really big contests… that means the agency of the third ad didn’t really do its research that good. Or is there a rule that says you can recycle an idea or concept altogether if there’s ‘x’ years between the last known execution and yours. What do you think?


Type: Mercedes-Benz Class-E
Year Of Execution: 1997
Source: One Show volume 19 – Print Finalist.
Creative: Jeff Ross
Art Director: Mark Wennecker
Agency: The Martin Agency – Richmond (USA)


Type: Audi Quattro
Year Of Execution: 2002
Source: New York Advertising Festival – Finalist.
Creative : Mirella Valentini
Art Director : Giovanni Policastro
Agency : Verba SRL (Milano Italia)


Type: Toyota Land Cruiser
Year Of Execution: 2006
Art Director: Bartek Grala
Creative: Daniel Piecka
Agency : Saatchi & Saatchi (Poland)

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Posted by Miel Van Opstal in Advertising, Campaigns, Marketing


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