There’s two things I like about these images. The fact that a tortoise and a snail are being used really illustrates just how long it takes for the ketchup to melt on hot toast or freshly baken fries. Next: I love it when the ketchup isn’t melting, especially on tasty food. These images look so yummy I could eat the food right away. And that’s exactly what Heinz is trying to say. “Don’t worry about the sauce, it’s thick, it’s going to stay where you’ve put it”.
Copy (top right corner): “Ultrathick”
Agency unknown | Thanks, Dave
Is Your Business Making A Good First Impression? Posted By : ArticleTrader - Advertising Science
July 30, 2006 at 4:10 am
[...] Heinz There s two things I like about these images. The fact that a tortoise and a snail are being used really illustrates just how long it takes for the… [...]