The “Superman Returns” saga has finally struck Antwerp. Apparently the light poles are becoming a true new channel in outdoor communication (if they weren’t hot already), because here’s what’s happening in the city right across the UGC cinema complex in the station’s district:
Update: Thanks to Andreea Nastase from LeoBurnett for filling in:
it’s done by 10 Advertising from Antwerp
Thanks Denis for completing the credits:
Client: UGC Antwerp
Agency: 10 advertising
Planner: Denis Ghys
Creative Team: Heidi Vandamme & Sébastien Van Reet
Account Team: Greet De Wilde, Lies Rahm
Graphic Designer: Louis Reith
Photographer: Koen Demuynck
Retouching: Pixco
Media: Dailies, flyers, placemats, guerilla, stunt
Andrea
July 19, 2006 at 9:46 am
10 advertising :D
iyiortagolgetirir.net » Arsiv » Sokak Lambasına Reklam!
July 19, 2006 at 9:46 pm
[...] UGC Sinemaları Belçika’daki lambaların üzerine Superman posterleri asmış ancak posterler de bükülmüş lamba gibi göründüğünden oldukça ilginç olmuş. Şutla! [...]
» Headache? - Coolz0r - Marketing Thoughts
August 22, 2006 at 12:28 am
[...] Here’s a smart outdoor for Ibuprofen’s Advil, one of the many painkillers around. This setup got a golden award at the Araw Awards last year. We’ve seen outdoors before with lamp posts, in many forms. But I didn’t actually see anything like this one yet. Sharp copy, strong visual. Nice work by TBWASMP. [...]
פרסום חוצות לסרט בבלגיה - רעיון נחמד - בלוג לשיווק באינטרנט, קידום ב
September 4, 2007 at 12:58 pm
[...] את זה בבלוג coolz0r – רעיון נחמד לפרסום חוצות של הסרט Superman [...]