Dressing up the city scenery is almost a ‘to do’ when you want to get some attention. That’s been made clear many times already. BBDO West did so as well with a pro-bono campaign for the San Francisco Zoo and transformed some light poles into life-sized giraffe banners. Nice work, and really cute.
Via Adrants
» Headache? - Coolz0r - Marketing Thoughts
August 22, 2006 at 12:29 am
[...] Here’s a smart outdoor for Ibuprofen’s Advil, one of the many painkillers around. This setup got a golden award at the Araw Awards last year. We’ve seen outdoors before with lamp posts, in many forms. But I didn’t actually see anything like this one yet. Sharp copy, strong visual. Nice work by TBWASMP. [...]