A Belgian agency I hadn’t really heard that much of (shame on me) came up with some very decent and horrific images for their client ‘Eastpak’. Although the images do not represent a clear link to either the product or the target audience, one might assume that a certain state of cultness is on its place here, given the fact the Eastpak has been doing some pretty weird stuff before. In order of appearance:
1. Cracks
2. Cahos
3. Authentic
4. Breakaway
5. Resistance
6. Campus
7. Zombie Male
8. Zombie Female
6 more of these and the credits:
Client: VF Europe/Eastpak
Contact(s): Gilles Laumonier
Agency: Satisfaction
Account Team: Olivia Israel, Sammantha Hendlisz
Creative Director: John Israel
Copywriter: John Israel
Art Director: John Israel, Anthony Collard
Art Buyer: Anthony Collard
Photographer: John Israel
Retouching: The Living Room
Media: Magazines, POS
Cairo
July 11, 2006 at 11:04 pm
Love the I heart Life button.
» Eastpak Horror (2) - Coolz0r - Marketing Thoughts
October 24, 2006 at 12:58 am
[...] So, looks like Eastpak was really satisfied with the last horror campaign and they’ve apparently ordered a new one at the same agency. I really like this brand, I’ve seen it emerge and I’ve got my share of products of it. Eastpak is a cool brand, without any doubt but I have some remarks about the way the product is positioned by using zombies and or the living dead. I guess it’s trendy and it should appeal, but to be honest… it doesn’t appeal to me. It was funny the first time I saw it, but I checked with a few people I know and none of them actually liked the images. Maybe we’re all too old? If it wasn’t because of Halloween, I’d say it’s time for a new concept. [...]
Sayme17
November 13, 2006 at 11:53 am
thank u so much.
I have searched the information about EASTPAK for a long time…
Peter Hasegawa
February 19, 2008 at 10:38 pm
Hello,
I was the Grafitti Artist Zombie and I cant wait to see the finished shots.
Thanks, loved working with you guys!!!!