Ariel Route

06 Jul 2006

Ariel, one of the products from the Procter & Gamble stable, had a pretty nifty outdoor in Argentina which was created by Saatchi & Saatchi. A black stain has been put on a stick next to the road in front of a billboard with a white shirt, creating the illusion for approaching drivers that it was on the shirt. As the drivers came closer, the stain ‘moved’ to the right, as if it was being removed from the shirt. The translation of the text on the billboard says “Comes out this fast”. This outdoor installation was rewarded with a golden lion.


Category: Ambient: Special Build
Title: Ariel Route
Advertiser: Procter & Gamble
Product or Service: Ariel Washing Detergent
Advertising Agency, City: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Country: Argentina
Creative Directors: Gastón Bigio/Daniel Fierro
Copywriters: Ignacio Zuccarino/Hernán Rebaldería
Art Directors: Bruno Acánfora/Santiago Dulce
Account Supervisors: Carla Paloma Miralles/Jaime Ramirez/Gabriela Bonardi
Advertiser’s Supervisor: Erika Herrero
Other Credits: Head Of Art: Jonathan Gurvit

1 Comment

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing


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