Smoking Kills
That’s nothing new. More and more the smokers are being driven to the margin of society. Like sick cattle they’re kept apart from ‘the good ones’ of the flock. The disgusted eyes that lay upon you when you light up a ciggie and want to kick back with a smoke are increasing every day. “You’re the weak link, you’re killing yourself. You’re going to die.” Should you chose to ignore all these messages and still want to go to the crappy, smelly corner the law has left for you in the basement of the building or somewhere in a dark shed, you’ll be hunted there as well. This ambient installment tries to bring the message across that when you smoke, you’re dying. No, you’re already dead, you just don’t know it yet.
Awarded with a bronze lion for ‘Outdoor’ in Cannes.
Category: Ambient: Special Build
Title: Cemetery
Advertiser: Cancer Patients Aid Association
Product or Service: Anti-smoking message
Advertising Agency, City: Everest Brand Solutions, Mumbai
Country: India
Creative Director: Milind Dhaimade
Copywriter: Sundar Iyer
Art Director: Nishant Jethi
Photographer: Sandeep Suvarna
Illustrator: Avinash Mahadik
Typographer: Nishant Jethi
Account Supervisor: Anant Pal Singh
Advertiser’s Supervisor: Anita Peter
brilliantdays.com | You’re already dead said
on July 1, 2006 around 1:21 am
[…] You just don’t know it yet. […]
Indrayana Tirtayasa said
on July 1, 2006 around 7:34 am
Wow, the idea is brilliant.
PubADdict » Smoking Kills said
on July 1, 2006 around 11:33 pm
[…] Via: Coolz0r […]
Mike Bzowski said
on July 5, 2006 around 1:36 pm
This will do nothing but irritate smaokers. They are not oblivious to the fact that smoking is harmful. This is funny and suprising but accomplishes nothing.
Mike Bzowski said
on July 5, 2006 around 1:48 pm
Excuse the spelling mistake.
Smoking Kills at PubADdict said
on September 27, 2007 around 8:34 pm
[…] Via: Coolz0r […]