Smoking Kills

29 Jun 2006

That’s nothing new. More and more the smokers are being driven to the margin of society. Like sick cattle they’re kept apart from ‘the good ones’ of the flock. The disgusted eyes that lay upon you when you light up a ciggie and want to kick back with a smoke are increasing every day. “You’re the weak link, you’re killing yourself. You’re going to die.” Should you chose to ignore all these messages and still want to go to the crappy, smelly corner the law has left for you in the basement of the building or somewhere in a dark shed, you’ll be hunted there as well. This ambient installment tries to bring the message across that when you smoke, you’re dying. No, you’re already dead, you just don’t know it yet.

Six Feet Under

Awarded with a bronze lion for ‘Outdoor’ in Cannes.

Category: Ambient: Special Build
Title: Cemetery
Advertiser: Cancer Patients Aid Association
Product or Service: Anti-smoking message
Advertising Agency, City: Everest Brand Solutions, Mumbai
Country: India
Creative Director: Milind Dhaimade
Copywriter: Sundar Iyer
Art Director: Nishant Jethi
Photographer: Sandeep Suvarna
Illustrator: Avinash Mahadik
Typographer: Nishant Jethi
Account Supervisor: Anant Pal Singh
Advertiser’s Supervisor: Anita Peter


Posted by Miel Van Opstal in Advertising, Campaigns, Ethics, Marketing


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  1. | You’re already dead

    July 1, 2006 at 1:21 am

    [...] You just don’t know it yet. [...]

  2. Indrayana Tirtayasa

    July 1, 2006 at 7:34 am

    Wow, the idea is brilliant.

  3. PubADdict » Smoking Kills

    July 1, 2006 at 11:33 pm

    [...] Via: Coolz0r [...]

  4. Mike Bzowski

    July 5, 2006 at 1:36 pm

    This will do nothing but irritate smaokers. They are not oblivious to the fact that smoking is harmful. This is funny and suprising but accomplishes nothing.

  5. Mike Bzowski

    July 5, 2006 at 1:48 pm

    Excuse the spelling mistake.

  6. Smoking Kills at PubADdict

    September 27, 2007 at 8:34 pm

    [...] Via: Coolz0r [...]