This ambient guerrilla campaign was created to raise awareness for drug-rape, unfortunately a common practice that’s part of the nightlife worldwide. Cocktail umbrellas were placed in the drinks of unaware people that weren’t watching their drinks. When they looked back to the booze, they’d find a drug-rape warning to warn them how easy it is to get spiked. Nice work, very catching. A real eye-opener to the party people involved and definitely something they won’t forget that easily. I think this is a very keen way to burst into the attention-span of nightcrawlers. Excellent. Rewarded with Bronze for ‘Outdoor’, and earned every pound of the Lion.
Category: Ambient: Bar & Restaurants
Title: Umbrella
Advertiser: Project Watch Your Drink
Product or Service: Drug-Rape Warning
Advertising Agency: TBWA\London
Country: UK
Creative Director: Tony Mctear/Danny Brooke-Taylor
Copywriter: Dan Gorlov
Art Director: Rachel Le Feuvre
Photographer: Eugenio Franchi
Typographer: Alex Fairman
Advertiser’s Supervisor: Sharon Jackson
:: metablog v5 ::
June 30, 2006 at 7:01 am
[...] via coolz0r, of course. [...]
:: metablog v5 ::
July 3, 2006 at 7:37 am
[...] coolz0r mantuvo su enorme nivel con posts como el de watch your drink. caviar. [...]