Cool Marketing Thoughts

Corruption in Argentina is a serious issue, that’s why a communication event was held to celebrate the 15th anniversary of the NGO ‘Poder Ciudadano’, emphasizing its main objective: ‘to control the iratitutions’ (don’t know if I got that word right). To do this, a magnifying glass was placed in front of the Government House, the Congress and the Courts. This drew a lot of attention from the press and the public opinion. Cannes thought it was good enough for an Outdoor Bronze.

Category: Ambient: Special Build
Title: Magnifying Glass
Advertiser: Poder Ciudadano
Product or Service: Government Institutional Awareness
Advertising Agency, City: Kepel & Mata, Buenos Aires
Country: Argentina
Creative Director: Damián Kepel/Sebastián Castañeda/Maureen Hufnagel
Copywriter: Sebastián Castañeda
Art Director: Maureen Hufnagel
Account Supervisor: Gonzalo Fasón
Advertiser’s Supervisor: Guillermo Correa