Remarkable outdoor for Stubbs, the zombie console game, from Auckland. This New Zealandish campaign had parts of the posters shredded off to strengthen the message and illustrate the game atmosphere. I wonder if they actually told the poster-boys to shred off a part of the billboard after they glued it against a wall or billboard space. I can imagine their briefing :) “Yeah, you guys, go around and hang these across town. Then tear away a piece every here and there so it looks like the models in the images lost a limb.” Hah! Brilliantly simple.
Copy: “Limbs Will Be Lost” – Awarded Bronze for Outdoor.
Category: Entertainment & Leisure
Advertiser: Monaco
Product or Service: Stubbs The Zombie Console Game
Advertising Agency, City: Colenso BBDO, Auckland
Country: New Zealand
Creative Director: Richard Maddocks
Copywriter: Steve Cochran
Art Director: Steve Cochran
Photographer: Paul Jones
Typographer: Kate Mitchell
Account Supervisor: Kate Morrison
Advertiser’s Supervisor: Ben Ward
Other Credits: Designer: Simon Redwood