Cool Marketing Thoughts

The Philippine Daily Inquirer is a cutting edge newspaper that promotes itself as ‘THE’ source of fresh news. In the active region the island group is (war, guerrilla fighters, Tamil Tigers and natural catastrophes) this implies that the reporters have a profession that incorporates high-risk assignments. In the ad below, the Philippine Daily Inquirer uses one of these (for them more common) facts to illustrate just how far they’re prepared to go to cover ‘an event’, in this case a volcanic eruption. Strong image, strong message. The copy reads: “The Philippines’ most comitted newspaper”, and with a visual like this, that’s an understatement. A well-deserved bronze lion for ‘Outdoor’ came their way.

Category: Publications & Media
Title: Volcanic Ash
Advertiser: Philippine Daily Inquirer
Product or Service: Newspaper
Advertising Agency, City: Ogilvy & Mather Philippines, Makati City
Country: The Philippines
Creative Director: Gavin Simpson
Copywriters: Manny Del Rosario/Sarah Ko
Art Director: Alnair Langkay/Gavin Simpson
Photographer: Alberto Garcia @ Corbis Images
Photographer: Ruben Dela Cruz @ Visual Camp
Account Supervisor: Bunny Aguilar/Caloy Sambrano
Other Credits: Computer Artist: Eloi Aranzamendez