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Legends Condoms

25 Jun 2006

Hmm. These are kind of spooky. From Sydney, Australia, come these three ads for Legend Condoms. What we see here is ‘future life’ if you don’t protect yourself. The kids are behind the strong rubber wall of the condom, eager to escape. Although I like the angle, the images have something morbid. It almost looks like a scene from a horror movie. Perhaps this is what the creatives tried to communicate as a message? If you’re not prepared, your life can turn into a hell? I think that it’s a cliché for condom ads to focus on the noise kids can produce. The copy says: “Protect yourself”. Award: Bronze Lion in the Press category.

Legends Condoms - Girl

Legends Condoms - Twins

Legends Condoms - Bear

Type Of Advertisement: Magazine
Category: OTC Pharmacy
Advertiser: Legends Condoms
Product or Service: Condoms
Advertising Agency: Clemenger BBDO Sydney
Country: Australia
Creative Director: Danny Searle
Copywriter: Robbie Brammall
Art Director: Ant Hatton
Photographer: Jimmy Fok
Typographer: Louis Huosien
Account Supervisor: Marianne Bess
Advertiser’s Supervisor: Daniel Moeschinger

 
2 Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

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  1. Superdead: A Daily Dose of Deadism for the Dying and Dead

    June 28, 2006 at 7:32 pm

    [...] “I see dead people?” Wrong. This is the innovative representation of the rubber penitentiary trammeling a male’s wiggling tadpoles but advanced nine months and two monstrous years. Without their specific brand of condom, as is presented, decibels will be milked out of every sizable horror film and squirted at you ceaselessly like blazing pellets. To “protect yourself” (so their tagline declares) from that inconceivable outcome, you must “legendarily” envelop all items jutting out that will be jabbing in. The two essential variables of the child inevitability condom necessity cocktail is your skyscraping fertility and your absolute intolerance to those darn indigestible ovulation vanquishing pills. How appropriate the origin of this advertisement, Australia, is nicknamed “Down Under”, subliminally coloring the canvas down under as one of blubbering infants enclosed in an oxygen stifled but nevertheless translucent environment. Maybe the inner contents isn’t a forecast of the raving lunatic to come but the devastated seed whose emergence onto the global platform you are maliciously prohibiting. This originally praiseworthy campaign is being hauled underwater by vandalizing an endeared subdivision of society, adorable babies of an incoherent cooing code. What you ruthlessly tackle are the nasty manifestations of our tingling privates, STDs, herpes, the whole nine savage (grave)yards. Ensnare those reproductive killjoys under your impermeable shield and leave the title of Fertilization Slayer to our cylinder friend, the Buffy pill. [...]

     
  2. Ovelha Elétrica » Crianças “presas” em camisinhas

    July 7, 2006 at 12:46 pm

    [...] Campanha publicitária veiculada na Austrália e que incentiva o uso de preservativos. São três imagens que mostram crianças “presas” por uma camada de látex. [...]