http://www.coolmarketingthoughts.com/2006/05/30/welt-kompakt-meets-bush/ Sun, 17 May 2009 13:33:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.coolmarketingthoughts.com/2006/05/30/welt-kompakt-meets-bush/comment-page-1/#comment-12507 » Die Welt - Coolz0r - Marketing Thoughts Sun, 10 Sep 2006 12:51:48 +0000 http://blog.coolz0r.com/2006/05/30/welt-kompakt-meets-bush/#comment-12507 [...] After the newspaper dispenser, Die Welt - the compact newspaper - came up with these fine ads from world leaders in their ’small form’. This reversed-aging thing looks really cute and it fits right in with the goal of this campaign, namely to point out that the newspaper is small and compact in size but big when it comes to news items (hence the political celebrities). I also think the use of the baby-versions of the leaders could indicate that Die Welt is ‘right on top of the news’, that they are in the front line of the information stream I love it! [...] [...] After the newspaper dispenser, Die Welt – the compact newspaper – came up with these fine ads from world leaders in their ’small form’. This reversed-aging thing looks really cute and it fits right in with the goal of this campaign, namely to point out that the newspaper is small and compact in size but big when it comes to news items (hence the political celebrities). I also think the use of the baby-versions of the leaders could indicate that Die Welt is ‘right on top of the news’, that they are in the front line of the information stream I love it! [...]

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