Here’s a nice guerrilla campaign from Denmark for Kilroy travels that has been created by the local Saatchi & Saatchi. I don’t know all the details, but it looks like Kilroy is a travel agency that takes people to ‘limited’ destinations as well as to the regular destinations. To urge the traveller to go take a look at some exclusive places, Saatchi² created a street guerrilla with ice (Antarctica is melting) and some photoshopped pictures of wild and untamed destinations that are being ‘civilized’ (and not in a good way). A social angle for ‘discovering vacations’.
Here are the Photoshopped posters:
via MarketingPost | SpotAnatomy
:: metablog v5 ::
May 30, 2006 at 7:09 am
[...] pese a que el uso del hielo no es nada original si lo es cuando se integra tan naturalmente en una estrategia mucho mas amplia. [...]