Textually reports on a new trend in France that’s about to kick in very soon:
Sometime in the next few weeks, French billboards will be able to speak to your mobile phone – but only with your permission . The IHT reports.
"People with certain kinds of phones who download a special software program and say they want to participate will receive digital advertising – when the phone is near the billboards. [...]
Advertisements most common on mobile phones now are self- promotional text messages sent by phone companies to subscribers. The difference with the new project is that consumers consent to receive alerts about digital advertising as they move through the city"
Kameleon Technologies is taking the lead with the smart tag networks for billboards, cinemas and stores. Visit the site and see the Flash animation for more details about this new trend.
Cross-posted on i-wisdom