Cool Marketing Thoughts

With a title like this you’d expect a post full of beach babes and bikini love, but alas that’s not what you’ll get. “Summer’s Coming” is a semi interactive Flash campaign from Heineken to promote their longneck bottle, the coolcan, their sixpack of bottles with screwable crown cap and the famous tapvat, a portable keg. I call it semi-interactive because all you have to do is place the red marker somewhere to drop the product that appeared in an ‘independence day-alike’ fashion. I tried to kill some people but they all fled in time. The setup is always the same in the four clips: product appears and people scream and run away; you place marker; product descends while people scream and make way for product; product hits earth, people return, music sounds, party starts. It’s a simple concept, but after the first animation you know what to expect and then you go on a mandatory ‘checking out the others’ tour. It’s not ground-breaking. It’s nice to look at, for a moment.

The clips are from the Dutch site, the language used is also Dutch, but you don’t really need words. Skip the intro and you’ll arrive at a page where the first of four Flash clips will start to play. The navigation is obvious. The other clips are on the right. Have fun.

Check out the Heineken Campaign | Thanks, Katsuyuki

Breast cancer is a serious disease that unfortunately still makes a lot of casualties. However, decent research and a regular check-up can often prevent the worst thing to happen. Rethink came up with in interactive tutorial to help and inform girls and women about what to look for and where to feel.

Rethink Breast Cancer is a charity helping young people who are concerned about and affected by breast cancer through innovative breast cancer education, research and support programs. Rethink is a national volunteer-driven registered charity with a bold, enterprising and entrepreneurial approach. We are thinking differently about how to beat breast cancer.

The website “checkoutmybreasts.com“, an initiative for Fashion Targets Breast Cancer to promote the launch day on May 5th and the actual campaign day on May 26th. They also want to teach how girls/women can self-examine their breast so that they can act in time when they feel something’s wrong.

On May 26th, 2006 thousands of men and women across Canada will wear a Fashion Targets Breast Cancer (FTBC) T-shirt or lapel pin to work, to engage in the fight against breast cancer. The FTBC tee is the must have item for spring – wear it and make a real fashion statement while showing your support for the fight against breast cancer.

Interactive DIY tutorial on Checkoutmybreasts.com

Check out Fashion Targets Friday