With a title like this you’d expect a post full of beach babes and bikini love, but alas that’s not what you’ll get. “Summer’s Coming” is a semi interactive Flash campaign from Heineken to promote their longneck bottle, the coolcan, their sixpack of bottles with screwable crown cap and the famous tapvat, a portable keg. I call it semi-interactive because all you have to do is place the red marker somewhere to drop the product that appeared in an ‘independence day-alike’ fashion. I tried to kill some people but they all fled in time. The setup is always the same in the four clips: product appears and people scream and run away; you place marker; product descends while people scream and make way for product; product hits earth, people return, music sounds, party starts. It’s a simple concept, but after the first animation you know what to expect and then you go on a mandatory ‘checking out the others’ tour. It’s not ground-breaking. It’s nice to look at, for a moment.
The clips are from the Dutch site, the language used is also Dutch, but you don’t really need words. Skip the intro and you’ll arrive at a page where the first of four Flash clips will start to play. The navigation is obvious. The other clips are on the right. Have fun.
Check out the Heineken Campaign | Thanks, Katsuyuki