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Breast Cancer DIY Research

27 Apr 2006

Breast cancer is a serious disease that unfortunately still makes a lot of casualties. However, decent research and a regular check-up can often prevent the worst thing to happen. Rethink came up with in interactive tutorial to help and inform girls and women about what to look for and where to feel.

Rethink Breast Cancer is a charity helping young people who are concerned about and affected by breast cancer through innovative breast cancer education, research and support programs. Rethink is a national volunteer-driven registered charity with a bold, enterprising and entrepreneurial approach. We are thinking differently about how to beat breast cancer.

The website “checkoutmybreasts.com“, an initiative for Fashion Targets Breast Cancer to promote the launch day on May 5th and the actual campaign day on May 26th. They also want to teach how girls/women can self-examine their breast so that they can act in time when they feel something’s wrong.

On May 26th, 2006 thousands of men and women across Canada will wear a Fashion Targets Breast Cancer (FTBC) T-shirt or lapel pin to work, to engage in the fight against breast cancer. The FTBC tee is the must have item for spring – wear it and make a real fashion statement while showing your support for the fight against breast cancer.

Interactive DIY tutorial on Checkoutmybreasts.com

Checkoutmybreasts.com

Check out Fashion Targets Friday

 
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Posted by Miel Van Opstal in Advertising, Campaigns, Interactive, Marketing

 

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