http://www.coolmarketingthoughts.com/2006/04/26/microsoft-assimilates-massive/ Sun, 05 Jul 2009 03:16:06 +0000 http://wordpress.org/?v=2.1 http://www.coolmarketingthoughts.com/2006/04/26/microsoft-assimilates-massive/#comment-1046 The Coming Death Of Advertising Based Business Models - Advertising Science Thu, 27 Apr 2006 01:48:46 +0000 http://www.coolmarketingthoughts.com/2006/04/26/microsoft-assimilates-massive/#comment-1046 [...] Microsoft Assimilates Massive ? Microsoft is planning to buy Massive. That s what a lot of news sources are publishing. If it s true, it s yet another great leap for the already very… [...] […] Microsoft Assimilates Massive ? Microsoft is planning to buy Massive. That s what a lot of news sources are publishing. If it s true, it s yet another great leap for the already very… […]

]]> http://www.coolmarketingthoughts.com/2006/04/26/microsoft-assimilates-massive/#comment-1064 Will Waugh Thu, 27 Apr 2006 17:54:12 +0000 http://www.coolmarketingthoughts.com/2006/04/26/microsoft-assimilates-massive/#comment-1064 Any thoughts on the Ad ID announcement? I am particularly interested in what you think about Microsoft's position that “the future lies with identified, targeted, customized advertisements" Any thoughts on the Ad ID announcement? I am particularly interested in what you think about Microsoft’s position that “the future lies with identified, targeted, customized advertisements”

]]> http://www.coolmarketingthoughts.com/2006/04/26/microsoft-assimilates-massive/#comment-1069 Coolz0r Thu, 27 Apr 2006 20:08:30 +0000 http://www.coolmarketingthoughts.com/2006/04/26/microsoft-assimilates-massive/#comment-1069 Well as far as I see it, but this is futuretalk, the intention is to see which content a certain consumer accesses, to analyze that content to see which type/sort of advertisement would suit best for that certain consumer. Since it's a global package, your (digital) TV ID will be the same as the one for internet (sites you visit, games you play online, etc) , as the one for print (which paper you're subscribed to, which magazines etc). You'll be defining a personality by the means of content you want to receive and based on that content, you'll be seeing 'sizemade' ads, which would be personalized, contextual and targeted. Not only will the relevance of the ads increase, in it's slipstream the ads will be generating a rather large source of income for Microsoft and its advertizers. That's what I think it means. But it's just my humble opinion. Well as far as I see it, but this is futuretalk, the intention is to see which content a certain consumer accesses, to analyze that content to see which type/sort of advertisement would suit best for that certain consumer. Since it’s a global package, your (digital) TV ID will be the same as the one for internet (sites you visit, games you play online, etc) , as the one for print (which paper you’re subscribed to, which magazines etc). You’ll be defining a personality by the means of content you want to receive and based on that content, you’ll be seeing ’sizemade’ ads, which would be personalized, contextual and targeted. Not only will the relevance of the ads increase, in it’s slipstream the ads will be generating a rather large source of income for Microsoft and its advertizers. That’s what I think it means. But it’s just my humble opinion.

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