PickPocket Guerrilla
By Miel Van Opstal
A recent ‘campaign of the month’ at Media Marketing has put this campaign from LG&F in the spotlights. It’s for the SNBA (Brussels Airlines) and aimed to raise awareness about the pickpockets plague. The plastic hands were slipped into the backpacks or purses or luggage of people who were walking around on the airport or left luggage unattended or didn’t pay enough attention to what was happening around them.
Client: SN Brussels Airlines
Contact: Els Lagrou
Agency: LG&F
Account Team: Vicky Henderickx, Sofie Hendrikx, Annick Danckers
CD: Paul Wauters, Christophe Ghewy
Creation: Tim Driesen, Joeri Van Ben Broeck
Print Production: Stefaan Dufoer
Media: Guerilla
Thanks for the pointer, Bart
Coolz0r said
on April 24, 2006 around 3:45 pm
w00t ! Linklove from a hero:
http://www.frederiksamuel.com/blog/2006/04/sn-brussels-airlines.html
MarketingBlog.eu - April 2006, 24 - Nice Guerilla Marketing from SN Brussels Airlines said
on April 24, 2006 around 6:06 pm
[…] Nice Guerilla Marketing from SN Brussels Airlines April 24th, 2006 […]
Kimberly Laffer said
on April 24, 2006 around 6:41 pm
Brilliant. Just brilliant.
Coolz0r said
on April 24, 2006 around 7:26 pm
http://www.adrants.com/2006/04/fake-hands-placed-in-bags-to-warn-of-pick.php
Wow… from AdRants… I mean… wow.
Coolz0r said
on April 24, 2006 around 7:31 pm
http://advertisingforpeanuts.blogspot.com/2006/04/hand-out.html
Almost my entire ad feed-list is passing by… I’m getting dizzy.
Coolz0r said
on April 25, 2006 around 9:17 am
http://www.freshcreation.nl/comments.php?id=234_0_1_0_C
Thanks, Martijn !
Coolz0r said
on April 25, 2006 around 10:34 am
http://adarena.blogspot.com/2006/04/new-media-pickpockets_24.html
It’s cool to track how something travels around :)
Coolz0r said
on April 25, 2006 around 10:39 am
museumofhoaxes.com/weblog/need_a_hand_with_your_bag/
Coolz0r said
on April 26, 2006 around 9:48 am
http://www.metamike.com/?p=82 gracias a ti !
space monkey pants » Blog Archive » oblique + links = oblinques said
on May 2, 2006 around 8:35 pm
[…] […]
Cafeína » Blog Archive » Mãos leves said
on July 25, 2007 around 6:46 pm
[…] saiu no coolz0r […]