Miller Brewing created a branded website for its Mickey’s Fine Malt Liquor. Before you start saying ‘oh great, just another beer site’, check out the concept because it’s quite unique. Instead of promoting the beer and telling you how good it is, the Mickey’s website tells you where not to drink, what not to say, what not to do and what not to download. They’ve put everything in reverse which creates a rather comical effect.
The ‘What Not To Say’ section features 8 clips of a pre-party of some friends hanging out and one of them keeps saying the wrong things. You can rate the clips and send them off to your buddies.
The ‘What Not To Do’ section is filled with practical jokes you can pull with your friends. Some are hilarious, others even more. I especially like the one with the alligators, but that’s not quite doable around here, so I’ll stick with the alarm clocks. A classic, but still very funny.
‘What Not To Wear’ is the brand’s clothing shop. That’s pretty obvious.
‘What Not To Download’ is the requisite wallpaper-buddy icons-screensaver section.
What I like most about this site is the appearance of Norwood Browne McManus IV, the vice chairman, in every section with some funny catchphrases like “beautiful women are dangerous, they will make you go blind” or “Do not mix the Mickey’s with deep space exploration”. It’s a must see thingy.
The last section of the site is called What Not To Pitch To Mickey’s, and it’s a place where you can find some clips of failed product pitches. Also very funny to watch.
So, This beer site isn’t quite your average product site. They’ve put things in another perspective and actually did it quite well.
Check out Mickey’s new site | via AdRants