Yeah. Because Pirelli started doing film too, and because the download link to the BMW download site seems to be down (traffic, I presume) I looked around a little on YouTube and lo and behold: all the BMW movies have been uploaded there. Here’s “Star” – starring Clive Owen and Madonna, directed by Guy Ritchie.
Here’s a link to most of the clips…
Pirelli Tyres decided to do something different instead of ‘just a calendar’. Instead, they’ve chosen to follow BMW in the track of branded movies. In this case the movie’s title is ‘The Call’ (A tale of power, a tale of control) and Pirelli casted John Malkovitch & Naomi Campbell in this piece of motion, directed by Antoine Fuqua. The movie itself is kind of weird. There are practically no dialogues and the scenes are very confusing. Bottom line of the story: Naomi is a devil in a car and John does some exorcism. It’s a fight between power and control.
Check out The Call | Agency: Leo Burnett Italy
Related: Download Guy Ritchie’s ‘The Hire’ for BMW Films (70+ Mb)
(if the site’s not down)
BMW Films main site
MSN Search celebrates April Fool’s with the return of Spoof, the parody tool that uses fake (but hilariously accurate) search results to gently mock friends, bosses, or people who just need to be teased.
All you have to do is supply a name for your victim and choose a joke method. You can change the jokes that have been generated, then use the URL to trick your friends or send it by mail.
Very funny.
Try MSN Spoof | Thanx, Kris
The time has come for geek ladies to pay attention. Some wicked mind has discovered you can actually recycle the keys of your keyboard and turn them into some jewelry. I’m waiting for this to get ‘blinged’ so you can actually wear a silver ‘esc’ key that’s stuck with diamonds… now that would be something. Where’s Swarovski when you need them?
Check out the AZERTY objects | via PopGadget
Again a very cool idea from The Netherlands, where ABN Amro’s student banking division parked a huge green couch in 20 student cities during the freshman introduction week. On this day, the students’ pictures were taken and placed on the ‘Pimp My Room’ website. Apparently some male students had the chance to pose with some pretty-faced/nice-bodied models, but most of the photographs are just-friends pics. Still, pretty nifty idea. In case you were wondering if this was it… No, it wasn’t. The coolest thing about the campaign was that the student could go to the site and download their pictures OR they could have it printed out on postcards or business cards and actually send it around the globe, even via MMS (picture sending via mobile).
The Shoot & Share event was tied to a co-production with MTV. What exactly is Shoot & Share?
Visit PimpMyRoom.nl (Dutch)
IceMedia Event Marketing – Shoot & Share
via Springwise | Thanx, Tom
It’s one thing to see a chocolate Xbox360, it’s another to have chocolate business cards, it’s yet another to have you logo printed in chocolate… but the most interesting thing so far is having your pictures captured in this sweet Chocpix bar.
“In every bar of tasty white chocolate is a hidden, detailed picture – revealed by simply holding it up to any bright light. All kinds of images can be captured in a Chocpix bar… detailed photographs, artwork, cartoons, logos. A huge variety of subjects, from occasions to tourist locations, pop groups to sports action or even movie scenes to product shots, can be “hidden” in the chocolate bar, then revealed by the consumer before the bar is eaten.”
The intricate photographs are made up solely from the finely detailed thicknesses of chocolate.
Then there’s Schoko-Logo:
SchokoLogo specializes in custom molded chocolate gifts for businesses, promotions, and special occasions. Our fine custom chocolate pieces made from genuine Belgian chocolate. Your satisfaction with our chocolate is guaranteed! Chocolate customized with your company logo or promotion makes a great business gift.
One example is the LeeCooper logo, but there are plenty of others.
So, follow the links to get your sweets:
Chocpix, captured images on a bar.
Your Schoko-Logo, A pleasure in shape.
A chocolate business card (via)
via MIT Adverlab
Here’s an interesting video about the history of Apple’s commercials:
30 Years of Apple
Video uploaded by samdprod via G-Marketing
On a sidenote: Apple is being sued by the Beatles, or what’s left of them. Here’s how that started:
In 1968 The Beatles started Apple Records, a label that mostly focused on releasing music for either The Beatles or some other artists at that time. That label expanded to some projects on the side, with subdivisions called Apple Electronics and Apple Films (and some other divisions)
Steve Jobs created his first Apple in 1976, with a focus on graphical interfaces and tools. Already in 1981 there was a first lawsuit in which Jobs had to pay $ 80.000 for the use of the apple logo, which he had used as a tribute to The Beatles. Back then Jobs made the promise to never step into the music industry.
In 1989 there was a second lawsuit, when Jobs introduced a program to create music. In 1991 a new settlement was agreed upon, this time for $ 26 million. In exchange he was granted some rights which allowed him (and Apple) to develop products that could be used to reproduce or play music. Selling music was a right that wasn’t included in the deal.
Today Yoko Ono, Paul McCartney, Ringo Starr & Olivia Harrison are going to sue again, this time because iTunes & iPod are violating the agreement they settled for the case of 1989, settled in 1991. 1991’s agreement can be interpreted in different ways: is Apple just offering channels for data-transmission or is it really doing what it had promised not to do: selling music.
According to some sources, the talks have started already and it could be the largest settlement ever; excluding class-action cases. Some even whisper that the settlement might include the members of the Beatles side to gain a nice and comfy seat in Apple’s managers board. Time will tell…
There are (yet again) a few great ads that caught my attention of which I’m very fond. I like the ideas, I like the concept and I like the imaging.
Here’s an Aquafresh ad for your glow-in-the-dark-smile:
via iPub
Here’s an older street ad for Zippo (and yes, it’s really burning) :
And here are two playboy ads that target women, not men:
The caption suggests: I could be Miss March (the playmate, that is).
via Coloribus