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Pirelli: The Call

30 Mar 2006

Pirelli Tyres decided to do something different instead of ‘just a calendar’. Instead, they’ve chosen to follow BMW in the track of branded movies. In this case the movie’s title is ‘The Call’ (A tale of power, a tale of control) and Pirelli casted John Malkovitch & Naomi Campbell in this piece of motion, directed by Antoine Fuqua. The movie itself is kind of weird. There are practically no dialogues and the scenes are very confusing. Bottom line of the story: Naomi is a devil in a car and John does some exorcism. It’s a fight between power and control.

The Call

Check out The Call | Agency: Leo Burnett Italy

Related: Download Guy Ritchie’s ‘The Hire’ for BMW Films (70+ Mb)
(if the site’s not down)
BMW Films main site

 
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Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

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