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Pimp My Room

29 Mar 2006

Again a very cool idea from The Netherlands, where ABN Amro’s student banking division parked a huge green couch in 20 student cities during the freshman introduction week. On this day, the students’ pictures were taken and placed on the ‘Pimp My Room’ website. Apparently some male students had the chance to pose with some pretty-faced/nice-bodied models, but most of the photographs are just-friends pics. Still, pretty nifty idea. In case you were wondering if this was it… No, it wasn’t. The coolest thing about the campaign was that the student could go to the site and download their pictures OR they could have it printed out on postcards or business cards and actually send it around the globe, even via MMS (picture sending via mobile).

Green Couch

The Shoot & Share event was tied to a co-production with MTV. What exactly is Shoot & Share?

  • The best way for brands to have more impact during and after an event
  • A marketing tool that combines photo marketing at events with the viral marketing power of icecards and Pass-Along-Postcards
  • The most effective way to drive traffic during and after the event
  • The best way to extend the impact of your event marketing programs.
Shoot & Share

Visit PimpMyRoom.nl (Dutch)
IceMedia Event Marketing – Shoot & Share
via Springwise | Thanx, Tom

 
1 Comment

Posted by Miel Van Opstal in Advertising, Campaigns, Interactive, Marketing

 

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  1. Houtlust :: nonprofit advertising :: social campaigns

    March 29, 2006 at 8:31 pm

    Push him out of begging…