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K-Fee Turbodrink Viral Clips

21 Mar 2006

Promo talk: the K-fee turbodrink is freshly brewed roasted coffee with whole milk that you can enjoy easily and everywhere. A ready mix with a great taste and a strong effect – because one can of K-fee turbodrink contains twice as much natural caffeine, but only half the calories of typical energy drinks.

This dink is supposed to wake you up, get you going etc. The fact this drink exists isn’t remarkable at all. What is worth mentioning is that the clips they use to promote this beverage are spreading very fast over the internet. The clips are not for sensitive viewers. The tagline: “So wach warst du doch nie” means “you’ve never been so awake” weren’t so awake at all. The most famous one is definitely clip number 5, with the car driving through the countryside. It was the first commercial I saw with this ‘meme’, and it’s been around for a few months already. Many use it to fool their friends (read the description of the clip)

See 5 other clips.

Clips & Info at K-fee | via iPub

 
7 Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing, Video

 

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  1. Jeremy

    March 21, 2006 at 4:07 pm

    ahhh those are truely evil! I would love to watch people watching these commerials at home!

     
  2. Daan Buckinx

    March 21, 2006 at 4:19 pm

    Cool ads, but just a heads up: The tagline actually reads: “So wach warst du noch nie”, meaning “You were never this much awake”.

    I really love this blog and I always want to send you stuff that I think you’d be interested in. Apparently you don’t show your email address, but is there any way to contact you? Or am I just not digging the net hard enough? ;)

     
  3. Coolz0r

    March 21, 2006 at 5:07 pm

    Hehe. coolz0r at gmail dot com :) I haven’t come to a contact page yet, but the address is listed on every page of my ‘previous blog’ which is still online (it was in html – see html archive in the sidebar). I still have to adjust the dates for about 300 posts, and add a contact page. I’m working on it but I’m a bit short in time. Feel free to send stuff. Thanks…

     
  4. Coolz0r

    March 21, 2006 at 5:09 pm

    Thanks for translating it right, Daan. I really appreciate it.

     
  5. Daan Buckinx

    March 22, 2006 at 2:45 pm

    No problem! :)

    I’ll be sure to send you stuff in the future!

     
  6. Coolz0r - Marketing Thoughts » The Hills Have Eyes

    March 28, 2006 at 8:59 pm

    [...] There are two games for this movie. The first one is the Mutant-hunt game. A rather simple concept that seems to have taken over the concept of the K-fee Turbo Drink virals I posted about earlier. You have been warned. [...]

     
  7. Daniela B

    July 11, 2006 at 10:13 am

    @Jeremy:

    I am one of the persons who watched one of those at home, and they scared the sh*t out of me!
    It was a different one from those that are shown here, with a beach and the flesh-colored monster.

    I rembember that I was cleaning up my room and I was picking up something direktly in front of the TV, and suddenly *that* commercial comes on, with a beach that looks a lot like the one close to where I grew up. So I look very intently (and still very closely) at the screen and suddenly: WHAAAA!
    Scared ten years off me, I can tell you!

    If I remember correctly, they were never shown during daytime / primetime TV, but always rather late. I guess they were scared of somebody actually having a heart attack. I know *I* was close and I was only in my mid-twenties…