http://www.coolmarketingthoughts.com/2006/03/20/horror-advertising/ Sun, 17 May 2009 13:33:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.coolmarketingthoughts.com/2006/03/20/horror-advertising/comment-page-1/#comment-1050 Coolz0r - Marketing Thoughts » Sticky Bus Thu, 27 Apr 2006 07:04:04 +0000 http://blog.coolz0r.com/2006/03/20/horror-advertising/#comment-1050 [...] In the category:”what’s that on your window?” we find this ad to promote road safety. Pinheiros seems to be a borough of the city of São Paulo, so I suppose that would make this a local ad for the Brazilian city. Could be that I’m wrong though. Anyway, this ad reminded me of another ad with a dead kid which was placed face down on the windshield (pun intended). Remarkably enough, this seems to be a way to grab people’s attention. I’ve seen this ad on another site too recently, but I can’t seem to track it down. I checked my feeds but it’s gone. Weird. It seems so familiar. [...] [...] In the category:”what’s that on your window?” we find this ad to promote road safety. Pinheiros seems to be a borough of the city of São Paulo, so I suppose that would make this a local ad for the Brazilian city. Could be that I’m wrong though. Anyway, this ad reminded me of another ad with a dead kid which was placed face down on the windshield (pun intended). Remarkably enough, this seems to be a way to grab people’s attention. I’ve seen this ad on another site too recently, but I can’t seem to track it down. I checked my feeds but it’s gone. Weird. It seems so familiar. [...]

]]> http://www.coolmarketingthoughts.com/2006/03/20/horror-advertising/comment-page-1/#comment-814 Acushla Fri, 31 Mar 2006 19:48:01 +0000 http://blog.coolz0r.com/2006/03/20/horror-advertising/#comment-814 This ad's short-term effectiveness hinges on its shock value. While it grabs my attention for now, in the longer term, it's just going to be one of those "scare" ads non-smoking campaigns are famous for. Personally I'm immune to preachy messages that try to scare you with the threat of going to hell, figuratively speaking. I'd say, to hell with the preacher. This ad’s short-term effectiveness hinges on its shock value. While it grabs my attention for now, in the longer term, it’s just going to be one of those “scare” ads non-smoking campaigns are famous for. Personally I’m immune to preachy messages that try to scare you with the threat of going to hell, figuratively speaking. I’d say, to hell with the preacher.

]]> http://www.coolmarketingthoughts.com/2006/03/20/horror-advertising/comment-page-1/#comment-670 Coolz0r Tue, 21 Mar 2006 15:20:37 +0000 http://blog.coolz0r.com/2006/03/20/horror-advertising/#comment-670 http://adweek.blogs.com/adfreak/2006/03/how_much_public.html http://adweek.blogs.com/adfreak/2006/03/how_much_public.html

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