SC Johnson’s came up with a marketing campaign for the ‘Automatic Shower Cleaner’ that’s quite simple but effective.
On the dirtyshower.com website, users can post images of their shower (clean or dirty) and write a short story about their motivation to enter the competition, or describe the shower they’ve sent in.
The pictures can then voted be on by viewers. The scale of voting is a bit like any hotornot-alike website, where the viewer ranks an image between 1 (being the cleanest) and 10 (the dirtiest).
Our shower needs a makeover super bad. The tub won’t drain right. The tile is cracked. We stand on a step stool as to not have to stand in the water. We have bad water so its really bad when it don’t drain and since I cant work anymore we just don’t have the money to fix it right now. And with bad knees and back it is so hard to clean.
At the end of each day the 2 pictures that were voted as the cleanest and dirtiest shower win an Automatic Shower Cleaner. When the site finishes its run, the dirtiest shower wins a $4000 makeover. Looks like the owner of the shower above has a good chance of winning :)
The ‘Automatic Shower Cleaner’ promotional website is built the way it should be. Promotional clips, flash demo, it’s all there. This is a good campaign. I like the way it’s constructed. Very clean.
dirtyshower.com – via [adland]