Comments on: How Ogilvy Missed The Point http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/ Sun, 05 Jul 2009 03:23:19 +0000 http://wordpress.org/?v=2.1 By: Jason http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-350 Jason Sun, 12 Feb 2006 00:04:06 +0000 http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-350 If only the referenced posts were in english. Then I could read them. And I'm too lazy to fire up an online translator. I for one have never been impressed with Fanta. Though the girls in their commercial were cute, their voices and that song were terrible. If only the referenced posts were in english. Then I could read them. And I’m too lazy to fire up an online translator. I for one have never been impressed with Fanta. Though the girls in their commercial were cute, their voices and that song were terrible.

]]> By: Huug http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-353 Huug Sun, 12 Feb 2006 02:15:11 +0000 http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-353 Ach en wee , daar is de eerst huilebalk al! Snifsnotter, ooh wat e-r-u-g. Heeft Frankieboy je laten zitten ? Sjoeke toch! (Gniffel) Afijn lees mijn reacties maar op : http://huugendruug.blogspot.com/2006/02/nieuw-analanta-mango-uit-thailand-in.html Dag schat ! Ach en wee , daar is de eerst huilebalk al! Snifsnotter, ooh wat e-r-u-g. Heeft Frankieboy je laten zitten ? Sjoeke toch! (Gniffel) Afijn lees mijn reacties maar op : http://huugendruug.blogspot.com/2006/02/nieuw-analanta-mango-uit-thailand-in.html
Dag schat !

]]> By: Bart http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-367 Bart Sun, 12 Feb 2006 11:13:00 +0000 http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-367 "The key is to establish a relationship before you need it." http://blog.guykawasaki.com/2006/02/the_art_of_schm.html “The key is to establish a relationship before you need it.”

http://blog.guykawasaki.com/2006/02/the_art_of_schm.html

]]> By: Smetty http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-368 Smetty Sun, 12 Feb 2006 12:13:09 +0000 http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-368 You do not launch a campaign by commenting something on a totally unrelated blogpost on a blog that’s... ? ...not as relevant as yours Miel? Did you read that "unrelated blogpost"? I was writing about getting sponsored as a blogger. But hey, let's leave the "getting personal" track. I agree with you. It would have been better to contact all the "blogstorm" contacts. A few more cans of Fanta and your blogpost could have been a positive one. But I had also this thought. Your are working for iMerge now (as a student, but so what). So stop crying and do it better yourself. It's easy to shout, but Franky is the first who tried. I'm looking forward Miel to your first action as a marketeer. You do not launch a campaign by commenting something on a totally unrelated blogpost on a blog that’s… ?

…not as relevant as yours Miel?

Did you read that “unrelated blogpost”? I was writing about getting sponsored as a blogger. But hey, let’s leave the “getting personal” track.

I agree with you. It would have been better to contact all the “blogstorm” contacts. A few more cans of Fanta and your blogpost could have been a positive one.

But I had also this thought. Your are working for iMerge now (as a student, but so what). So stop crying and do it better yourself. It’s easy to shout, but Franky is the first who tried. I’m looking forward Miel to your first action as a marketeer.

]]> By: Karel http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-370 Karel Sun, 12 Feb 2006 13:16:41 +0000 http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-370 Als ik het goed begrijp laten bloggers zichzelf dus (mis)gebruiken door reclamebureau’s. Alleen maar door het feit dat de 1 iets heeft wat de ander niet heeft maakt het blijkbaar voor beide partijen bijzonder. Als ik het goed begrijp laten bloggers zichzelf dus (mis)gebruiken door reclamebureau’s.
Alleen maar door het feit dat de 1 iets heeft wat de ander niet heeft maakt het blijkbaar voor beide partijen bijzonder.

]]> By: Coolz0r http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-371 Coolz0r Sun, 12 Feb 2006 14:04:38 +0000 http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-371 @ Smetty. I've read the blogpost. I read your blog. That doesn't mean I have to like everything you write. It's a matter of personal taste. If you like to call yourself relevant, then those are your words. I never said I was better. That's something you assume. What I mean is that Franky's call to bloggers is totally unrelated to SNBA. SNBA contacted you via email, personally, they did not comment somewhere. Getting sponsored is not the same as getting freebies to blog about. Getting sponsored is by means of contracts, fixed payments. There's a big difference there. It's not about the Fanta can. I don't care about that. It's about the fact we've spent an entire day 'sharing our wisdom' and when it finally starts we're left out of it. We get nothing in return. At least some information about it would've been welcome. @ Smetty. I’ve read the blogpost. I read your blog. That doesn’t mean I have to like everything you write. It’s a matter of personal taste. If you like to call yourself relevant, then those are your words. I never said I was better. That’s something you assume.

What I mean is that Franky’s call to bloggers is totally unrelated to SNBA. SNBA contacted you via email, personally, they did not comment somewhere.

Getting sponsored is not the same as getting freebies to blog about. Getting sponsored is by means of contracts, fixed payments. There’s a big difference there.

It’s not about the Fanta can. I don’t care about that. It’s about the fact we’ve spent an entire day ’sharing our wisdom’ and when it finally starts we’re left out of it. We get nothing in return. At least some information about it would’ve been welcome.

]]> By: Coolz0r http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-372 Coolz0r Sun, 12 Feb 2006 14:14:15 +0000 http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-372 @ Karel. Je begrijpt het niet. Het gaat niet om het hebben. Het gaat om wederzijds respect. Ik vind dat Ogilvy op zijn minst een kleine mededeling had kunnen doen naar de bloggers waarvan zij zeggen dat ze er een 'speciale band' mee hebben. We hebben ons goed geamuseerd in Brussel op die Blogstorm, klopt. We hebben al onze kennis gedeeld, en met graagte. Als er dan iets gebeurt vanuit Ogilvy dat met blogs en marketing te maken heeft, dan hadden ze dat wel even mogen laten weten. Dat wil niet zeggen dat ik verwacht dat iedereen automatisch gratis spul toegezonden krijgt. Dat wil niet zeggen dat ik graag dat blikje had gehad. (ik had er waarschijnlijk niet veel positiefs over te zeggen, gezien de gebrekkige communicatie). Het gaat om een elementaire beleefdheid en een 'dank je'. @ Karel. Je begrijpt het niet. Het gaat niet om het hebben. Het gaat om wederzijds respect. Ik vind dat Ogilvy op zijn minst een kleine mededeling had kunnen doen naar de bloggers waarvan zij zeggen dat ze er een ’speciale band’ mee hebben.

We hebben ons goed geamuseerd in Brussel op die Blogstorm, klopt. We hebben al onze kennis gedeeld, en met graagte.

Als er dan iets gebeurt vanuit Ogilvy dat met blogs en marketing te maken heeft, dan hadden ze dat wel even mogen laten weten.

Dat wil niet zeggen dat ik verwacht dat iedereen automatisch gratis spul toegezonden krijgt. Dat wil niet zeggen dat ik graag dat blikje had gehad. (ik had er waarschijnlijk niet veel positiefs over te zeggen, gezien de gebrekkige communicatie). Het gaat om een elementaire beleefdheid en een ‘dank je’.

]]> By: Hans Mestrum http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-379 Hans Mestrum Mon, 13 Feb 2006 08:06:27 +0000 http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-379 Het gaat inderdaad niet om de fanta, of om sponsoring. Ik heb daar zelfs aversie tegen, maar veel meer om communicatie, conversatie. Tijdens de blogstorm hebben we meerdere malen geattendeerd om het belang van goede communicatie met de juiste mensen. De vraag van Ogilvy was zelfs of we mee wilden werken aan bepaalde projecten en we hebben daar uitgebreid over gediscussieerd. Jammer dat dat onvoldoende is aangekomen. Maar laten we het positief benaderen. Ogilvy kan met dit fanta-project nu ook zijn voordeel doen. Eens kijken wat hun reactie richten de 'blogstormers' en de rest van de blogosphere is. Het gaat inderdaad niet om de fanta, of om sponsoring. Ik heb daar zelfs aversie tegen, maar veel meer om communicatie, conversatie. Tijdens de blogstorm hebben we meerdere malen geattendeerd om het belang van goede communicatie met de juiste mensen. De vraag van Ogilvy was zelfs of we mee wilden werken aan bepaalde projecten en we hebben daar uitgebreid over gediscussieerd. Jammer dat dat onvoldoende is aangekomen. Maar laten we het positief benaderen. Ogilvy kan met dit fanta-project nu ook zijn voordeel doen. Eens kijken wat hun reactie richten de ‘blogstormers’ en de rest van de blogosphere is.

]]> By: Franky http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-380 Franky Mon, 13 Feb 2006 08:37:44 +0000 http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-380 Miel, According to plan - all participants of the blogstorm were all to receive an e-mail with detailed explication of what/how/when today. So, that they could get even more information then the ones selected in the list. Including a 'thank you' (!), because this action is clearly a result from your input. And my mistake, I've should have done it earlier. I apologize for not being as quick as the die-hard blogging community. Important learning. Thanks (again!). Miel,
According to plan - all participants of the blogstorm were all to receive an e-mail with detailed explication of what/how/when today. So, that they could get even more information then the ones selected in the list. Including a ‘thank you’ (!), because this action is clearly a result from your input.

And my mistake, I’ve should have done it earlier. I apologize for not being as quick as the die-hard blogging community. Important learning. Thanks (again!).

]]> By: Joe http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-381 Joe Mon, 13 Feb 2006 10:34:37 +0000 http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-381 It sounds an aweful lot like a blogger didn't get a piece of the pie and is crying now all over the blogosphere. Grow up. All the possible valid points you are perhaps making are completely overshouted by your 'whiney' tone of voice (no offense meant). Perhaps you (and most bloggers) are overestimating your relevance, it would help if you would realise this. I am sure you would then be able to get across the message much better. ps. Fanta sucks anyhow. It sounds an aweful lot like a blogger didn’t get a piece of the pie and is crying now all over the blogosphere.
Grow up.
All the possible valid points you are perhaps making are completely overshouted by your ‘whiney’ tone of voice (no offense meant).
Perhaps you (and most bloggers) are overestimating your relevance, it would help if you would realise this. I am sure you would then be able to get across the message much better.

ps. Fanta sucks anyhow.

]]> By: Marketing.Interactive » Blog Archive » Ogilvy laat bloggen voor de nieuwe Fanta http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-382 Marketing.Interactive » Blog Archive » Ogilvy laat bloggen voor de nieuwe Fanta Mon, 13 Feb 2006 11:38:07 +0000 http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-382 [...] De actie laat in ieder geval geen stiltes na: uiteraard wordt er over gescrhreven en eveneens duiken al de eerste kritieken op. Waar Ogilvy immers onvoldoende rekening mee heeft gehouden volgens sommigen is de communicatie en het onderhouden van de relaties met de deelnemers aan de Blogstorm. [...] […] De actie laat in ieder geval geen stiltes na: uiteraard wordt er over gescrhreven en eveneens duiken al de eerste kritieken op. Waar Ogilvy immers onvoldoende rekening mee heeft gehouden volgens sommigen is de communicatie en het onderhouden van de relaties met de deelnemers aan de Blogstorm. […]

]]> By: Hans Mestrum http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-383 Hans Mestrum Mon, 13 Feb 2006 13:15:40 +0000 http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-383 @franky: lessons learned ;-) Goed dat je het communiceert. Ik ben benieuwd naar je email. No hard feelings anyway. @franky: lessons learned ;-) Goed dat je het communiceert. Ik ben benieuwd naar je email. No hard feelings anyway.

]]> By: Coolz0r http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-385 Coolz0r Mon, 13 Feb 2006 15:16:58 +0000 http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-385 tracks : http://i-wisdom.typepad.com/iwisdom/2006/02/first_blogmarke.html http://www.mediafact.nl/comments.php?id=11393_0_1_0_C http://www.blogologie.be/2006/02/ogilvy_en_fanta.html tracks :

http://i-wisdom.typepad.com/iwisdom/2006/02/first_blogmarke.html

http://www.mediafact.nl/comments.php?id=11393_0_1_0_C

http://www.blogologie.be/2006/02/ogilvy_en_fanta.html

]]> By: Coolz0r - Marketing Thoughts » Ogilvy Talks Back http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-396 Coolz0r - Marketing Thoughts » Ogilvy Talks Back Fri, 17 Feb 2006 15:43:13 +0000 http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-396 [...] How Ogilvy Missed The Point How Ogilvy Screwed Up [...] […] How Ogilvy Missed The Point How Ogilvy Screwed Up […]

]]> By: Wanda http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-735 Wanda Mon, 27 Mar 2006 14:05:43 +0000 http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-735 You Gotcha one of the nicest blogs I have seen. You Gotcha one of the nicest blogs I have seen.

]]> By: User generated advertising grows up. at Emakina Web 2.0 News http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-2666 User generated advertising grows up. at Emakina Web 2.0 News Tue, 06 Jun 2006 12:58:48 +0000 http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-2666 [...] User generated advertising grows up. Published by Christian June 6th, 2006 in Uncategorized Tags: user generated advertising. At first there was the buzzwords, user generated content, user generated advertising, authentic media and whatnot. Then there where the early adopters, advertising agencies eager to be one of the first to jump on the bandwagon. Hey look at us! We did a user generated campaign! They didn’t “get it”. They read the blogs, understood where it was at, but when it was time to get creative with it they failed miserably. Tahoe, and locally, Fanta and Electrabel come to mind. The traditional agencies smirked, and they had every right too. The buzzwords unmasked as empty hypes. But user generated content is back. Ideas had time to mature and there have been lessons learned from mistakes. In the last week I came across several campaigns that rocked. On http://www.here4bl.com you can upload a picture of someone holding up a card with “I’m Just Here For The Bud Light”. Great idea, controllable but not over-controlled. And this Nike campaign allows you to upload a movie of someone, or whatever really, as long as it has a football coming in from the left and exiting though the right. To be edited into a chain of football players. Cool! [...] […] User generated advertising grows up. Published by Christian June 6th, 2006 in Uncategorized Tags: user generated advertising. At first there was the buzzwords, user generated content, user generated advertising, authentic media and whatnot. Then there where the early adopters, advertising agencies eager to be one of the first to jump on the bandwagon. Hey look at us! We did a user generated campaign! They didn’t “get it”. They read the blogs, understood where it was at, but when it was time to get creative with it they failed miserably. Tahoe, and locally, Fanta and Electrabel come to mind. The traditional agencies smirked, and they had every right too. The buzzwords unmasked as empty hypes. But user generated content is back. Ideas had time to mature and there have been lessons learned from mistakes. In the last week I came across several campaigns that rocked. On http://www.here4bl.com you can upload a picture of someone holding up a card with “I’m Just Here For The Bud Light”. Great idea, controllable but not over-controlled. And this Nike campaign allows you to upload a movie of someone, or whatever really, as long as it has a football coming in from the left and exiting though the right. To be edited into a chain of football players. Cool! […]

]]> By: roflpops.com » Blogging About Stuff http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-7085 roflpops.com » Blogging About Stuff Thu, 20 Jul 2006 19:08:22 +0000 http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-7085 [...] I wanted to write a post related to companies giving out products to bloggers in exchange for posts about them (word of mouth, awareness, links, pools etc) but I made it so long I thought nobody would be arsed to read it. And it also had a rant about what I read on coolz0r(*) about Ogilvy teaching people how to blog better only to fail miserably with their attempt of creating some buzz around a new Fanta flavour but I guess it had its happy ending. [...] […] I wanted to write a post related to companies giving out products to bloggers in exchange for posts about them (word of mouth, awareness, links, pools etc) but I made it so long I thought nobody would be arsed to read it. And it also had a rant about what I read on coolz0r(*) about Ogilvy teaching people how to blog better only to fail miserably with their attempt of creating some buzz around a new Fanta flavour but I guess it had its happy ending. […]

]]> By: kiddo » Scriem despre chestii? http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-7087 kiddo » Scriem despre chestii? Thu, 20 Jul 2006 19:24:44 +0000 http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-7087 [...] Aveam eu (si aici) o insemnare lunga legata de companii care cauta bloggeri sa scrie despre diverse chestii - motiv pentru care intrebasem de curiozitate despre ce ar scrie lumea daca ar avea ocazia - dar am decis sa nu postez de nici o forma pentru ca o dadeam in boala ‘e prea lung si neinteresant, nu ma obosesc sa citesc’. Si continea si un pic de critica la adresa unui proiect facut de Ogilvy in Belgia (detalii pe coolz0r, un blog foarte tare de la un tip din Antwerpen) care se decide sa ii invete pe ‘local bloggers’ cum sa scrie mai bine, sa atraga public catre blogurile lor dar esueaza in momentul critic doar ca sa aiba o redresare la cateva luni dupa. [...] […] Aveam eu (si aici) o insemnare lunga legata de companii care cauta bloggeri sa scrie despre diverse chestii - motiv pentru care intrebasem de curiozitate despre ce ar scrie lumea daca ar avea ocazia - dar am decis sa nu postez de nici o forma pentru ca o dadeam in boala ‘e prea lung si neinteresant, nu ma obosesc sa citesc’. Si continea si un pic de critica la adresa unui proiect facut de Ogilvy in Belgia (detalii pe coolz0r, un blog foarte tare de la un tip din Antwerpen) care se decide sa ii invete pe ‘local bloggers’ cum sa scrie mai bine, sa atraga public catre blogurile lor dar esueaza in momentul critic doar ca sa aiba o redresare la cateva luni dupa. […]

]]> By: » Ogilvy Belgium - Coolz0r - Marketing Thoughts http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-7205 » Ogilvy Belgium - Coolz0r - Marketing Thoughts Fri, 21 Jul 2006 12:51:26 +0000 http://www.coolmarketingthoughts.com/2006/02/11/how-ogilvy-missed-the-point/#comment-7205 [...] This post is a public reply to those who’ve inquired about the fact I don’t write about Ogilvy’s online blog actions anymore. Hm. I’ve got to be careful how to put this because I work for an agency that’s in the same field and apparently it’s ‘not done’ to tear down work of other agencies. I’ve been really quiet about all the (failed) efforts of the local Ogilvy to play around in the Belgian blogosphere. That’s not a coincidence. It’s on purpose. My personal opion is that they don’t seem to get their ship to sail in the right direction. Recent efforts for some clients to start ‘blogbuzz’ can be filed in the “let’s never mention this again” category. Most of the time the actions weren’t even worth participating in, and ‘buzz’ wasn’t really part of the outcome. That’s not only my opinion, it’s shared by a number of bloggers and their readers. The roundup of a certain campaign for a powersupplier was in fact downright pathetic. They target blogs for buzz way to often and for all the wrong reasons and products. Ogilvy ignores me because I’ve been a bit rude about their entire Fanta debacle (here and here). So I’m no longer eligible to participate in their online actions. Damn how I wish I could burn down their online ship. But I can’t. It’s not ‘allowed’. [...] […] This post is a public reply to those who’ve inquired about the fact I don’t write about Ogilvy’s online blog actions anymore. Hm. I’ve got to be careful how to put this because I work for an agency that’s in the same field and apparently it’s ‘not done’ to tear down work of other agencies. I’ve been really quiet about all the (failed) efforts of the local Ogilvy to play around in the Belgian blogosphere. That’s not a coincidence. It’s on purpose. My personal opion is that they don’t seem to get their ship to sail in the right direction. Recent efforts for some clients to start ‘blogbuzz’ can be filed in the “let’s never mention this again” category. Most of the time the actions weren’t even worth participating in, and ‘buzz’ wasn’t really part of the outcome. That’s not only my opinion, it’s shared by a number of bloggers and their readers. The roundup of a certain campaign for a powersupplier was in fact downright pathetic. They target blogs for buzz way to often and for all the wrong reasons and products. Ogilvy ignores me because I’ve been a bit rude about their entire Fanta debacle (here and here). So I’m no longer eligible to participate in their online actions. Damn how I wish I could burn down their online ship. But I can’t. It’s not ‘allowed’. […]

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