Yesterday I wrote about the “be there in time” campaign from SN Brussels Airlines, here are the two ads that were displayed in the streets. By now I’ve already seen them on various locations, and I think there being spread guerrilla-style because they’re on A3 format and hung in spaces that usually are being used by party-people for their announcements. Not on the official ad billboards, that is.
The first one says: ‘your wife is having her birthday in 2 months?’ – url: www.weeseroptijdbij.com, meaning: be there in time.
The second one says: ’save your marriage in 2 months’, indicating that a crisis might appear in 2 months time. To prevent that from happening, … be there in time.
It’s not quite strong for an ad campaign. Funny, but not ‘waw’. The website itself has a very strong point with the personalized voice wake-up call. I like that more than the so-called guerrilla ads. Of course, the ads worked, because otherwise I wouldn’t have gone to check it out, yet still… the call for action is very limited when it comes to a target group. It’s not aiming for ‘friends’ but seems to call only to ‘married couples’ or people who’re currently in a relationship. Perhaps I’m missing the point here, but aren’t ‘friends’ in general tempted to fly too? Could be I’m wrong, but I doubt it.
The website has been changed from design, and the raw block of text has been replaced by two lighter blocks. Apparently because the concept seems to have changed.
Now it also announces a competition that sends the winners on a free trip. Every day until january 31st, 1 duo ticket (read : for two persons) will be given away to the ones that come up with the most original reason as to the ‘why’ they should be given a chance to get away. Let’s hope they do something with the reasons sent in. This might become funny, if there’s a decent roundup for this campaign.