This morning I went to i-merge for my first day on the job. I had a really great time, met lots of interesting people and got thrown into the action right away. It’s so great to work somewhere where your contribution is valued and the mumbo jumbo you provide might in fact actually help people to shine a new light on a project.
As I went from the train station to the office, I noticed a few advertisments on the corner of the Maria Theresia street and the Tiense Vest (also a street) that were telling me to ‘be there in time’. The URL displayed was http://www.weeseroptijdbij.com/, translated: ‘be there in time’ and so when I got to the office and had a moment to surf, somewhere in the afternoon, I went to check it out.
This campaign apparently is something set up by SN Brussels Airlines and it’s a remarkably and funny idea.
On the website SN advertises its low fares for early bookings in a very original fashion and invites you to book from 2 months ahead, between 6 and 8 am in the morning. Because booking so early might require you to get up even earlier, they’ve started a wake-up calling service you can use to surprise your friends or loved ones.
On the site, SNBA invites you to choose on of the 32 set locations and has a specific wake-up call ready. You can pre-listen to the messages on the site before you subscribe one of your friends (or loved ones) and then you can also add a 10 second message from yourself to the preformatted call.
The call itself goes a little like this (translated from Dutch: [Gong] Good morning, you’ll have to choose your friends a little better because one of them asked me to call you up because he wants to go on a vacation with you to (destination selected) with SN Brussels Airline, you know that airlines company with their campaign that says the earlier you book, the cheaper you fly… Wait I’ll pass on this joker to you [then comes your 10 second personalized message]
There are no extra charges for the calls, they’ll try 3 times before they give up calling and unfortunately no voice mail messages are left. But the idea is great ! I love it ! I’ll see if I can dig up some more information about this, but today’s been very busy so it’ll be something for tomorrow. I’ll take a picture from it too, because next to this ad is another huge poster of the new Alfa Romeo car, the Brera, and boy, does that look like a funky car ! There’s got to be something more behind this, I’ll see if I can find more about this too and post it. Now to get some sleep because I’ll have to do some interviews tomorrow to gather some footage for an ad proposal for one of Hasbro’s games. I don’t know if I can say more about this already, but it’s going to be a very cool clip ! … and not just because I’m helping to shape it up :)
Meanwhile, go here to check out the SN Brussels Airlines website (in Dutch)