http://www.coolmarketingthoughts.com/2005/11/30/showdown-viral-eurobestlive-2005-awards/ Sun, 17 May 2009 13:33:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.coolmarketingthoughts.com/2005/11/30/showdown-viral-eurobestlive-2005-awards/comment-page-1/#comment-2150 Coolz0r - Marketing Thoughts » Prepare Your Hair Tue, 23 May 2006 10:53:43 +0000 http://blog.coolz0r.com/2006/01/18/showdown-viral-eurobestlive-2005-awards/#comment-2150 [...] Why is this campaign so average? Because it’s been done before and this is a lame attempt to do ‘the same thing’. A little while ago, there was an extraordinary campaign for the Mini, called ‘béguinage’, I blogged it in November last year, because it was nominated for the Viral EurobestLive Awards. I think Opel’s take on the matter (by the agency that produced it) is a bit ridiculous because the only thing they did was buy the technology for the phoncalls from Markee.be. They (Opel) are also in the automotive sector, so there’s a high degree of ‘me-too’ that kind of surrounds the campaign. Opel offers one month of TwinTop pleasure, whereas Mini Cooper offered two months. [...] [...] Why is this campaign so average? Because it’s been done before and this is a lame attempt to do ‘the same thing’. A little while ago, there was an extraordinary campaign for the Mini, called ‘béguinage’, I blogged it in November last year, because it was nominated for the Viral EurobestLive Awards. I think Opel’s take on the matter (by the agency that produced it) is a bit ridiculous because the only thing they did was buy the technology for the phoncalls from Markee.be. They (Opel) are also in the automotive sector, so there’s a high degree of ‘me-too’ that kind of surrounds the campaign. Opel offers one month of TwinTop pleasure, whereas Mini Cooper offered two months. [...]

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