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Striking Back With The Bubble Project

18 Oct 2005

Our communal spaces are being overrun with ads. Train stations, streets, squares, busses and subways now scream one message after another at us. Once considered ‘public’, these spaces are increasingly being seized by corporations to propagate their messages solely in the interest of profit. Armed with heavy budgets, their marketing tactics are becoming more and more aggressive and manipulative.

[The Bubble Project] is the counterattack. The Bubbles are the ammunition. Once placed on ads, these stickers transform the corporate monologue into an open dialogue. They encourage anyone tp fill them in with any form of self expression, free from censorship.

Bubbles
Date Me ! (please)

More Bubbles mean more freed spaces, more sharing of personal thoughts, more reactions to current events and most importantly : more imagination & fun.

Setup : 15,000 of these bubble stickers were printed and are going to be placed on top of ads all over New York City. Passersby fill them in. Then the results are photographed, you can also send yours in, and the best ones are gathered in a gallery. – via [i-Wisdom]

 
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Posted by Miel Van Opstal in Advertising, Campaigns, Marketing

 

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