The new product, called Ad*Vizr, is intended to help clients decide with which TV shows to form marketing alliances that go beyond simply buying 30-second spots. It is essentially a database that merges widely used stats from Nielsen, Simmons and MRI with something new–a complete census of every broadcast network and syndicated program across all dayparts, as well as every show on the top-50 cable networks.
From [Yahoo!News]
“The intent, of course, is to keep viewers engaged and advertisers intrigued by all the possible integrated marketing opportunities. Now, Interpublic Group’s Initiative is launching a research tool this week that it will offer to clients as a solution to sorting it all out.”
[...]
“Ad*Vizr identifies which of about 27 new technologies each show can be linked to with a marketing application. The database, to be updated quarterly, also indicates if planned applications for the technologies are in the works.”
via [AdWeek] (subscription site !) – No link to Ad*Vizr.