Comments on: Taking On A $6 Billion Market With Behavioral Advertising

By: » Microsoft AntiSpy Downgrades Claria Apps - Coolz0r - Marketing Thoughts

» Microsoft AntiSpy Downgrades Claria Apps - Coolz0r - Marketing Thoughts — Sun, 30 Jul 2006 12:53:11 +0000

[...] Related Stories : MICROSOFT PLANNING TO TAKE OVER CLARIA WHENU IS LEGAL SECTOR SPYWARE : BEN EDELMAN VS WHENU ETC TAKING ON A $6 BILLION MARKET WITH BEHAVIORAL ADVERTISING [...]

By: » Microsoft Planning To Take Over Claria? - Coolz0r - Marketing Thoughts

» Microsoft Planning To Take Over Claria? - Coolz0r - Marketing Thoughts — Sun, 23 Jul 2006 00:35:56 +0000

[...] […] Quoting [myself on May 6th] : [...]

By: » WhenU Is Legal - Coolz0r - Marketing Thoughts

» WhenU Is Legal - Coolz0r - Marketing Thoughts — Sun, 23 Jul 2006 00:24:25 +0000

[...] […] It has always been important to collect data from your customers, in order to be able to guarantee them a personal approach. The right way to gather information is to let people send it in voluntarily, but apparently that doesn’t always result in the expected response. So companies started to find new ways to gather information, some of them less legit than others. To define the border between ‘letting people agree to share their data’ and ‘having the data without actual consent’ is a rather difficult matter, […] [Read it] [...]

By: Coolz0r - Marketing Thoughts » Things To Tune In To

Coolz0r - Marketing Thoughts » Things To Tune In To — Wed, 05 Apr 2006 12:49:12 +0000

[...] The case got settled out of the courtroom, between the parties involved, so we never knew who got it right, nor if Gator (now Claria -as I’ve blogged about earlier) was pulling an illegal operation. [...]

By: Coolz0r - Marketing Thoughts » How Google Turned To Behavioral Marketing

Coolz0r - Marketing Thoughts » How Google Turned To Behavioral Marketing — Wed, 05 Apr 2006 12:35:57 +0000

[...] As quoted in my previous post, the online advertising sector represents a roughly estimated total of six billion dollars. That is a lot of money to be played with. Some marketers even estimate the market to top eight billion dollars. Google, as a lead player in the search market, already has a steady position with a generated income of over $1 billion in the last quarter of 2004. As we all have noticed in the media, Google is starting to play other markets too, granting it access to a lot of valuable consumers’ information. Question is : will they resist temptation ? [...]