Wired reports about a new project being launched on the web involving ‘pods’ and ‘casting’. Infinity Broadcasting CEO Joel Hollander says they’re creating a new way to let a lot of people participate personally in radio – sharing their feelings on music, news, politics, whatever is important to them. The channel for this podcasting event will be the San Francisco’s former 1550 KYCY, now renamed : KYOURADIO.com
“Infinity’s Hollander said the decision to launch the “open-source radio” experiment came partly because the San Francisco station’s current format has not been a great financial success.”
“This switch won’t be a big gamble for us monetarily, but it’s a potential home run,” said Hollander. “You have to make bets on new forms of technology — some work, some don’t. We’re making a bet that this might become the way people want to communicate.”
This is where Hollander hits the nail right on the head. The success of Apple’s little baby has been proven to be one that will stand longer than any other product in this field. Figures are showing the sales are still rising… having an iPod is almost the same as having a bike. Almost everybody has one. So why not make it possible for everyone to communicate with each other? It’s a very good idea to do so through a form that allows multiple ways of expression, such as any imaginable form of audio content, from spoken-word programs by bloggers to shows made by professional radio organizations.
Interesting thought :
If this is the medium of the future, then how will the advertisement industry adapt itself to this new mean of communication?
“Infinity said it may also launch a new advertising program before the end of 2005 that will allow marketers to place audio ads in podcasts elsewhere on the internet. The system would use podcast metatags to match a podcast’s audio content to corresponding ads, much like Google’s keyword-driven AdSense text ads.”
“Other related possibilities under review include selling podcasters access to radio spectrum, so that individuals or groups can become independent radio broadcasters.”
Source: Wired